Customer experience (CX) is one of the great competitive battlegrounds that has led to increased revenue, customer satisfaction and brand loyalty. Digital experience – and particularly web experience – plays a major role in CX as it often serves as a first or second touch point with your potential customers. With the growth of operational, regulatory and technical complexity, what forces are at play as leaders attempt to optimize digital instead of tripping over it? Come join us as we discuss the Seven Forces of Web Analysis and why they matter to your return on investment in digital and eCommerce.

Tuesday, May 9, 2017 11:30 AM – 1:00 PM
Genuine Parts, 3100 Windy Hill Road SE, Atlanta, GA 30339

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Taz Lake

Speaker: Taz Lake, Founder and CEO of Brightmill

LinkedIn | Twitter @brightmill @tazlake

Taz Lake is the Founder and CEO of Brightmill – a web experience agency that believes in better websites through analysis. Prior to Brightmill he served in various technical and leadership roles in Fortune 500 companies, large enterprises, digital agencies and consultancies. Companies served include McKesson, Cigna, Coca Cola, Cox Communications, Motorola and ARRIS. He is a past Adjunct Professor at Georgia State University and The Art Institute of Atlanta. His web analysis thought leadership has also been published online in The Huffington Post, Advertising Week, CMS Wire, Multichannel Merchant, and Internet Retailer.

Based out of the Atlanta area since 1997, Taz is the Marketing Board Member for the Atlanta Electronic Commerce Forum and Board Member At-Large at the Business Marketing Alliance Atlanta Chapter. He holds an MBA with a Computer Information Systems emphasis from the Robinson College of Business at Georgia State University, an Interdisciplinary Master of Arts from Wheaton College Graduate School (IL), and a Bachelor’s degree in Chemistry from Duke University. He is a certified PMP and CSM who also holds TOGAF 9, ITILv3 Foundation, Lean Six Sigma Green Belt, MCTS, and CIW certifications. His project success portfolio includes multi-vendor transformational initiatives, modernization initiatives, content management systems, enterprise web sites and intranets, search engines, document management systems, contract management systems, web analytics modeling, information re-architecture and design, business process re-engineering, compliance initiatives, system integration, web vulnerability programs and custom application development.

Taz lives near Johns Creek, GA with his wife – who is a Principal Engineer at a Fortune 500 company – and his daughter.