The context for consumers’ daily lives—their surroundings and situation—is continually changing. The one constant is the mobile phone that they carry always to connect digitally with people, information, products and services. What if consumers had access to the products and services they need exactly at the appropriate time and place? Wouldn’t they be more likely to buy? Contextual commerce is still finding its way, but it’s a trend with staying power. We’ll explore how commerce is increasingly being enabled within new contexts—from social to voice to augmented reality—including examples from the payments, retail and tech industry companies leading the way.
Tuesday, January 9th, 2018 11:30 AM – 1:00 PM
Genuine Parts, 3100 Windy Hill Road SE, Atlanta, GA 30339
Speaker: Andrew B. Morris – Chief Content Officer, Money20/20 USA
Andrew leads content development, including speaker selection/recruitment and all agenda planning, for Money20/20 USA, the leading global event covering innovation in payments, commerce and financial technology. Andrew is a member of the FinTech Steering Committee for the Technology Association of Georgia and is Content Chair for the inaugural FinTech South conference, scheduled for May 7-8, 2018 at Mercedes-Benz Stadium in Atlanta. Although not currently practicing, Andrew is also CEO & Founder of Morris Advisors Inc., an independent consultancy that advises retailers and other industry stakeholders on payments and commerce strategy. He was formerly head of the mobile commerce consulting practice at inCode, a division of Ericsson Inc. Prior to his consulting career, as VP of Internet Program Development for Prudential Bank and Trust, Andrew spearheaded the development of Prudential Financial’s first online banking platform and led several strategic initiatives to open new channels for the bank’s products. Andrew holds a Bachelor of Arts degree, cum laude, from Transylvania University and a Master of Business Administration, cum laude, from the University of Kentucky. He is currently based in Johns Creek, Georgia.