Ranked the number one Aquarium in the United States by TripAdvisor, Georgia Aquarium will serve more than 2.4 million guests this year. Since the aquarium’s mission of self-sufficiency generates just 10% of its budget from fund-raising, it manages for growth by leveraging data for crowd management, attendance forecasting and to measure guest sentiment and satisfaction measurement. Join us to learn more about their data journey, and how they are now embarking on revenue management and price optimization using data.
Tuesday, November 15, 2016 11:30 AM – 1:00 PM
Genuine Parts, 3100 Windy Hill Road SE, Atlanta, GA 30339
Speaker: Beach Clark, VP, Data Science and Data Acquisition Technology, Georgia Aquarium
Beach Clark is the VP of Data Science and Data Acquisition Technology at Georgia Aquarium. He is a Hands-on Data Science and Technology leader with experience in attractions, retail, hospitality, entertainment and nonprofit organizations. He was recognized by Computerworld as one of the Top 100 IT leaders as well as in InfoWorld as one of the top 25 CTO’s. Mr. Clark was also a finalist for Georgia CIO of the Year.