Surviving the Future: Uniting Sales & Marketing

Join us to learn more about how your company can transform to stay ahead of the competition.
We’ll explore why it’s more important than ever to innovate and stay relevant in today’s ever-changing market, including:

– How to harness new ROI-driven Smart Marketing and Sales processes, with a focus on efficiency and velocity, to insulate your business from disruption
– Why you must encourage questioning the norm if you want to grow revenue and delight your customers
– Solutions to implement innovation within your company, and help great teams achieve what appeared impossible

Contextual Commerce: Pay Where You Are

The context for consumers’ daily lives—their surroundings and situation—is continually changing. The one constant is the mobile phone that they carry always to connect digitally with people, information, products and services. What if consumers had access to the products and services they need exactly at the appropriate time and place? Wouldn’t they be more likely to buy? Contextual commerce is still finding its way, but it’s a trend with staying power. We’ll explore how commerce is increasingly being enabled within new contexts—from social to voice to augmented reality—including examples from the payments, retail and tech industry companies leading the way.

Dave Bernard, Co-Founder CEO ” Bots, AI, Machine Learning: The End of Employment as We Know it?”

The hype of AI, machine learning, bots, and digital assistants has been building since the start of the year, amplified by efforts of Google, Facebook, and others. Many of the bots that have either hit the market or are getting ready to launch, carry out tasks traditionally done by humans. We’ll explore the historical relationship between technology innovation and job creation, and discuss the realities of potential future job obsolescence.

Andrew Sohn, SVP Global Digital and Analytics “Preventing Murder without Precogs”

The insurance industry is moving further from focusing on repairing and replacing towards preventing and mitigating losses. Data analytics and advanced technologies for gather, monitoring and processing data are enabling this transformation. Andrew will talk about how Crawford and Company, as well as the industry in general, is using data to fuel digital transformation.

eCommerce Competition: The Amazon Effect

Amazon is upending retail in big ways and is disrupting the middleman-based structure that has defined retail distribution for decades. Chris will explain Amazon’s marketing mechanics to demonstrate how upstarts are using Amazon to compete with established brands and how those brands are fighting back. Chris will dive into Amazon’s search algorithms and pay-per-click advertising and will show how using brand leverage and direct relationships with Amazon can create more marketing opportunities.

Annual AECF Social

Come join the AECF family for our Annual Social Networking event, on Thursday, October 19th. This is one of our most popular events, offering networking in a fun and informal setting. Don’t miss your chance to win a $100 Amazon gift card and tell us what topics YOU want to talk about in 2018!

CX Talks: The Customer Experience Summit

CX Talks is the largest customer experience summit ever, bringing together 18 trade associations who have been involved with planning and organizing this unique event. These associations represent a wide variety of customer experience disciplines, including UX, CRM, B2B, B2C, Social Media, Martech, Store Design, Service Training, VOC, research, mystery shopping and more. CX Talks is the place to be to kick off Customer Experience (CX) week celebrations.

Hosted at Atlanta Marriott Conference Center in Buckhead, this full-day conference features 2 panels, 12 CXTalks speakers, 2 keynote speakers and discussion groups with members of the leading CX-related associations in Atlanta. Meet and network with association representatives and conference attendees. Leave with a more informed understanding and appreciation of the talent and skills required to create world class customer experiences.

The Seven Forces of Web Analysis – eCommerce Edition

Digital experience – and particularly web experience – plays a major role in CX as it often serves as a first or second touch point with your potential customers. Come hear Taz Lake, Founder of Brightmill, discuss his Seven Forces of Web Analysis and why they matter to your return on investment in digital and eCommerce.

Connected Cars and eCommerce

Connected cars aren’t on the horizon – they are already here. Like many technologies that were once features, consumers will come to expect this connectivity to be standard. What is next for Connected Cars and eCommerce? Come find out as our expert panelists discuss what else we can expect from Connected Cars.

3D Printing Impact on eCommerce

Charlie Chung, Segment Marketing Senior Manager at UPS, will lead this session to discuss Smart Operations, which includes Additive Manufacturing (3D printing) and how that plays a role in the next Industrial Revolution.