Is the blockchain still relevant for commerce?

On the other side of the gigantic 2017 spike in interest in blockchain and cryptocurrency technologies, there has been a strong pullback – or has there? A year into the big acceleration of the blockchain “hype curve”, Aaron’s CIO John Trainor will provide an update regarding where we are seeing these technologies in commerce. We’ll explore where they have been silently gaining traction and where they seem to have fallen on their face.

Building Data Driven Customer Experiences

How companies are leveraging data to transform how they interact with their customers.

With the success of advertising platforms like Google and Facebook, it has become extremely evident that consumers are responding positively to more personalized advertising experiences. In today’s day and age there is more information available to brands about their audiences than ever before.

This session will illustrate how brands are using modern technologies like Machine Learning and A.I. to leverage this ocean of available consumer information, and how these strategies are leading to better experiences for customers along with increased revenue for brands.

Cyber Security for E-Commerce

Who Should Attend?
C-Level executives and managers who are concerned about: lost or stolen devices, privacy of confidential information, employment litigation introduced when employees use personal devices to access company data and State and Federal laws that carry heavy fines for lost or stolen data. This is of particular importance for those organizations that handle ANY sensitive data such as credit card and financial information, medical records (or serve clients who have medical records) or who simply want to avoid having their bank account wiped out due to a cyber-attack.

During This Luncheon You’ll Discover:

5 Alarming misconceptions about business security risks
Are you at risk?
Are you prepared to answer questions about how you were breached?
Is your cyber coverage in jeopardy?
What should your technology vendor be providing you?
Why antivirus and firewalls are not enough anymore
What is your number one threat?
How to avoid being a Sitting Duck
9 Critical IT Security Protections

Transformational Marketing

No one wants to be interrupted. Or ‘talked at.’ Or ‘sold to.’ We seek authentic. We expect relevant. And we want it only when we are good and ready for it. This calls for marketing to make a change: a change in how customers understand you, engage with you, and experience you. No longer is the story simply about you and what you offer. Your brand, your products, your services are not really the hero. The power and impact of your brand and products come from making the customer the hero and you, the marketer, serving as the guide on their buying journey.

This is called Transformational Marketing.

Marketing, Interrupted follows the stories of transformational leaders and companies and how they follow the 3S Methodology-Story, Strategy, and Systems-giving the companies a purposeful Why, What and How that make them successful in the fast-changing world we live in today.

eCommerce Competition: The Amazon Effect

Amazon is upending retail in big ways and is disrupting the middleman-based structure that has defined retail distribution for decades. Chris will explain Amazon’s marketing mechanics to demonstrate how upstarts are using Amazon to compete with established brands and how those brands are fighting back. Chris will dive into Amazon’s search algorithms and pay-per-click advertising and will show how using brand leverage and direct relationships with Amazon can create more marketing opportunities.

Surviving the Future: Uniting Sales & Marketing

Join us to learn more about how your company can transform to stay ahead of the competition.
We’ll explore why it’s more important than ever to innovate and stay relevant in today’s ever-changing market, including:

– How to harness new ROI-driven Smart Marketing and Sales processes, with a focus on efficiency and velocity, to insulate your business from disruption
– Why you must encourage questioning the norm if you want to grow revenue and delight your customers
– Solutions to implement innovation within your company, and help great teams achieve what appeared impossible

Contextual Commerce: Pay Where You Are

The context for consumers’ daily lives—their surroundings and situation—is continually changing. The one constant is the mobile phone that they carry always to connect digitally with people, information, products and services. What if consumers had access to the products and services they need exactly at the appropriate time and place? Wouldn’t they be more likely to buy? Contextual commerce is still finding its way, but it’s a trend with staying power. We’ll explore how commerce is increasingly being enabled within new contexts—from social to voice to augmented reality—including examples from the payments, retail and tech industry companies leading the way.

Dave Bernard, Co-Founder CEO ” Bots, AI, Machine Learning: The End of Employment as We Know it?”

The hype of AI, machine learning, bots, and digital assistants has been building since the start of the year, amplified by efforts of Google, Facebook, and others. Many of the bots that have either hit the market or are getting ready to launch, carry out tasks traditionally done by humans. We’ll explore the historical relationship between technology innovation and job creation, and discuss the realities of potential future job obsolescence.

Andrew Sohn, SVP Global Digital and Analytics “Preventing Murder without Precogs”

The insurance industry is moving further from focusing on repairing and replacing towards preventing and mitigating losses. Data analytics and advanced technologies for gather, monitoring and processing data are enabling this transformation. Andrew will talk about how Crawford and Company, as well as the industry in general, is using data to fuel digital transformation.

eCommerce Competition: The Amazon Effect

Amazon is upending retail in big ways and is disrupting the middleman-based structure that has defined retail distribution for decades. Chris will explain Amazon’s marketing mechanics to demonstrate how upstarts are using Amazon to compete with established brands and how those brands are fighting back. Chris will dive into Amazon’s search algorithms and pay-per-click advertising and will show how using brand leverage and direct relationships with Amazon can create more marketing opportunities.