April 10, 2018: Transformational Marketing
Speaker: Dave Sutton, founder of TopRight, LLC
No one wants to be interrupted. Or 'talked at.' Or 'sold to.' We seek authentic. We expect relevant. And we want it only when we are good and ready for it. This calls for marketing to make a change: a change in how customers understand you, engage with you, and experience you. No longer is the story simply about you and what you offer. Your brand, your products, your services are not really the hero. The power and impact of your brand and products come from making the customer the hero and you, the marketer, serving as the guide on their buying journey. This is called Transformational Marketing. Marketing, Interrupted follows the stories of transformational leaders and companies and how they follow the 3S Methodology - Story, Strategy, and Systems - giving the companies a purposeful Why, What and How that make them successful in the fast-changing world we live in today.
Tuesday, April 10th 2018 11:30 AM - 1:00 PM
Genuine Parts - 3100 Windy Hill Road SE, Atlanta, GA 30339
With over 30 years of experience enabling businesses to reach, connect and engage with customers in a way that gives them a reason to care, a reason to buy, a reason to advocate and, most important of all, a reason to stay. Dave is the founder of TopRight, LLC- a Transformational Marketing firm that helps companies move to the top right quadrant of their competitive frame, and corner the markets where they choose to compete.