The Seven Forces of Web Analysis - eCommerce Edition
Speaker: Taz Lake, Founder and CEO of Brightmill
Customer experience (CX) is one of the great competitive battlegrounds that has led to increased revenue, customer satisfaction and brand loyalty. Digital experience - and particularly web experience - plays a major role in CX as it often serves as a first or second touch point with your potential customers. With the growth of operational, regulatory and technical complexity, what forces are at play as leaders attempt to optimize digital instead of tripping over it? Come join us as we discuss the Seven Forces of Web Analysis and why they matter to your return on investment in digital and eCommerce.
Tuesday, May 9, 2017 11:30 AM - 1:00 PM
Genuine Parts, 3100 Windy Hill Road SE, Atlanta, GA 30339
Taz Lake is the Founder and CEO of Brightmill - a web experience agency that believes in better websites through analysis. Prior to Brightmill he served in various technical and leadership roles in Fortune 500 companies, large enterprises, digital agencies and consultancies. Companies served include McKesson, Cigna, Coca Cola, Cox Communications, Motorola and ARRIS. He is a past Adjunct Professor at Georgia State University and The Art Institute of Atlanta.