The Rise of Personalization: The ABC's of EUE

Tuesday, March 10, 2015 11:30 AM - 1:00 PMGenuine Parts3100 Windy Hill Road SEAtlanta, GA 30339Gartner research indicates that by 2016 nearly 90% of companies believe customer experience will be their primary basis for competition. Personalization of the customer experience will fundamentally change the landscape of commerce and marketing. Personalization allows marketers to engage prospects and customers by providing user experience, content and ads customized to the individual. This translates to the total customer experience with a company or brand as even non-digital data may be brought into the digital platform forming a unified view of the customer.Our panel will consider the following concerns:

  •     Personalization of web content management systems (CMS/WCMS)
  •     Impact of personalization on speed and delivery of relevant content
  •     Personalization, privacy and tracking behavior - exchanging privacy for benefit
  •     Recommendations to end-users based on explicit and implicit behaviors


  • Nate Barad, Director of Product Strategy, Sitecore
  • Steve Walter, Partner, Method Factory
  • Craig Hyde, CEO, Rigor
  • Taz Lake, CEO, Brightmill

natebaradNate Barad | Director of Product Strategy | Sitecore @sitecoreSince 2000, Nate Barad has been a vital force in bringing the world’s leading brands into the digital realm. His deep expertise in all aspects of presenting those brands, and producing customer experiences that demonstrably build loyalty and revenues, are reflected in his role as Director of Product Strategy at Sitecore. event img 17Steve Walter | Partner | Method Factory @methodfactorySteve Walter is a Partner at MethodFactory. Established in 2000 with partnerships with over 100 clients nationally, MethodFactory has been providing software design, custom development and system integration services to commercial businesses and government agencies across the United States who are looking to increase sales, expand marketing efforts, improve processes and enhance overall business operations using online applications.MethodFactory is a Microsoft Gold Certified Partner with core specialties in Microsoft .NET Application Development, Microsoft Enterprise Server Implementation, Application Training and Support, and Managed Hosting at the enterprise level. Our fully-integrated life-cycle, software development, and support process ensure that effective and reliable software solutions are delivered on time and on budget.  MethodFactory is headquartered in Sarasota, Florida.event img 14Craig Hyde | Founder and CEO | Rigor @craighyde / @TeamRigorCraig Hyde is the Founder and CEO of Rigor, the leader in enterprise Web Performance Monitoring, where he is responsible for product management, marketing, sales, and operations. Craig was previously a Solution Consultant for Compuware where he designed and implemented application performance solutions for the Fortune 100. Before that, he provided the Fortune 1000 and government agencies with systems to test and manage their networks as Regional Sales Manager for Network Orange. Craig is an active member in the Entrepreneurs Organization, Atlanta Tech Village, ATDC, and the Georgia Tech Alumni Association.A native of Atlanta, Georgia, Craig earned a Bachelor of Science in Computer Engineering from the Georgia Institute of Technology.event img 13Taz Lake | Founder and CEO | Brightmill  @tazlake / @brightmillTaz Lake is the Founder and CEO of Brightmill, successfully delivering digital strategy as project advocates from decision to delivery™.  Taz is responsible for marketing, sales, operations and the consulting team.  Taz has previously served in leadership and technical roles at McKesson, ARRIS, and MCI to name a few.  During this time he has also served as an Adjunct Professor in Georgia State University’s Computer Information Systems department and at the Art Institute of Atlanta.  Taz is active in Technology Association of Georgia, Greater North Fulton Chamber of Commerce Tech Forum and the Atlanta Electronic Commerce Forum.Based out of Atlanta, Georgia since 1997, Taz earned a BA in Chemistry from Duke University, an Interdisciplinary MA from Wheaton College (IL), and an MBA from Georgia State University.event img 32Walt Carter | CIO | Primary Capital Mortgage, LLCWith more than twenty-five years in technology leadership roles, Walt specializes in technology visionography. Before joining Primary Capital Mortgage, his team at Generation Mortgage received very positive press from the New York Times, the Wall Street Journal, Kiplinger's, Bloomberg and MarketWatch for innovative use of technology as a key differentiator for the company. A proven technology executive, Walt is adept at working through complex business challenges and has successfully implemented several enterprise-wide packaged software solutions. Walt is frequently asked to speak to professional groups on the topics of leadership, governance, risk management and compliance.After earning a BS in Physics from Guilford College, he began his career as a technical officer in the US Air Force, and over the years he has served in a variety of technology leadership roles with companies such as Fidelity, Gannett, BDM, TRW, and Ajilon Consulting. Walt earned a Master’s degree in Public and Private Administration from Central Michigan University in 1991. While at TRW, he won the President's Award for his leadership on their largest commercial project. Recently, Walt was named winner of the prestigious Georgia CIO Leadership Association's Corporate CIO of the year for 2014.Walt makes his home just outside of Atlanta, Georgia with his wife Eileen and their children.

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