The Psychology Behind Customer Engagement
Tuesday, April 14, 2015 11:30 AM - 1:00 PMGenuine Parts3100 Windy Hill Road SEAtlanta, GA 30339How does advertising and applied psychology play a successful role in the success of companies? It is a potent branding cocktail that works. Strategic marketers seek insights within their brand ecosystem. Yet far too often, insights are merely observations about what people think and do and are not particularly insightful enough to inspire multi-discipline imagination. Jake McKenzie, CEO of Intermark Group, will share insights on how his company has helped shape brands to drive results from customer engagements.Speaker: Jake McKenzie, CEO of Intermark Group@AdPsychJake / @IntermarkGroupJake McKenzie is the CEO of Intermark Group. Before he became the CEO of Intermark, Jake was a VIP in their digital division. He founded the division and shaped brands for such clients as Toyota, Lexus, Mohawk, Krispy Kreme, and dozens of others. Under his tenure, Intermark has grown into the largest agency in the state, and one of the largest in the Southeast. His background is in psychology, which gives him an unparalleled view of changing customer beliefs and behavior. Jake is also an avid reader and outdoors enthusiast, in addition to being the father of three and counting. Jake holds a BA in Psychology and Political Science from Vanderbilt University as well as a MPPM in Private Sector Management from Birmingham-Southern College.