One Click Purchasing is No Longer a Strategy

Tuesday, May 12, 2015 11:30 AM - 1:00 PMGenuine Parts3100 Windy Hill Road SEAtlanta, GA 30339Do you visit a mall as often as you did 10 or 15 years ago?  Yeah, I didn’t think so. You have contributed to the decline in stores visits to the tune of 5% per month for the last two years.  You buy anything online recently?  Yeah, I thought so.  You have catalyzed US Ecommerce sales, which experienced double digit growth in 2014.  But would you buy more if checkout was made easier?  Well, maybe.  But trends I see point to “No." I will take us through an interactive discussion to explore why optimizing checkout is less important than optimizing customer experiences.Speaker: Dan Israel, Senior Director of Client Engagement, Razorfish

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@danisrael1 / @razorfish

As part of the Atlanta Razorfish leadership team, Dan works across strategy, business development, and account planning to help existing and potential clients create killer customer experiences. Razorfish bridges the physical and digital worlds to create seamless customer experiences between online and offline, and on smartphones, tablets, desktops, kiosks, and PCs.

Dan delivers thought leadership on digital experiences for publications such as MediaPost and Mobile Marketer, and at conferences sponsored by OMMA and MediaPost, among others.

Prior to agency life, Dan led consumer mobile strategy at The Home Depot, launching iPhone, Android, and WindowsPhone7 apps. Dan also has years of broadband and mobile application experience from his days at Nortel, Incanta (a startup he cofounded), BellSouth and AT&T Mobility. Dan has a BA from Emory University, an MSc from the London School of Economics, and an MBA from the University of Michigan. Dan has lived in Iran, London, and Japan.

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