Mobile Commerce Panel Discussion

Tuesday, November 10, 2015 11:30 AM - 1:00 PMGenuine Parts3100 Windy Hill Road SEAtlanta, GA 30339The growth in mobile commerce (AKA "Mcommerce") is staggering.  With year over year growth far outpacing other channels, the shift of the consumer buying experience to mobile is driven by device adoption and utilization.  Mobile ad spending, mobile search and mobile apps have made Mcommerce central to the shopping experience.  This growth indicates a need to understand buyer behavior and key metrics related to mobile advertising and conversion, mobile web and app utilization, brand engagement and more in this fastest growing commerce channel.  Come hear our panelists discuss this critical topic as you prepare mobile strategy for 2016 and beyond.

  • Nikki Santoro, Vice President of Product and Design, The Weather Channel
  • Bengt Horsma, Sr. Business Director, Visa
  • Dan Homrich, EVP Product Development, StarMobile, Inc.
  • Tom Ellis, CEO, Swarm Agency


  • Walt Carter, CIO, Primary Capital Mortgage
event img 31Nikki SantoroVice President of Product & DesignThe Weather Channel

As vice president of product and design for The Weather Channel® (Weather), Nikki Santoro is responsible for the fan outcomes of The Weather Channel products on mobile and Nikki is responsible for global product planning and design across all computing platforms, including mobile, web, wearables, and other advanced technologies.Previously she served as vice president of mobile and was directly responsible for the direction, vision, deployment and management of The Weather Channel mobile apps on smartphones and tablets. The Weather Channel offers the leading weather application and some of the top overall apps available on mobile platforms. Nikki brings a passion for designing simple, intuitive and customer-centric products to The Weather Channel brand.She joined from Premiere Global Services (NYSE: PGI), where she served as vice president and established the PGi Innovation Lab, a group within PGi dedicated to exploring breakthrough ideas and innovative products. Previously she served as vice president of virtual products at PGi, where she drove strategy, design and implementation for PGi’s iMeet family of products including iMeet, an award-winning virtual meetings service, and iMeetLive, a soon-to-be-released web streaming service.Prior to joining PGi, she served as CEO at virtual worlds startup Halcyon Worlds and was founder and CEO of Kinnection, Inc., which she founded to provide a safe place for families to share memories, stay connected and preserve family history. She began her career at Microsoft Corporation, where she spent more than 10 years in multiple roles, most notably as group program manager of MSN Messenger focusing on designing personal expression, communication and collaboration scenarios that delight customers and advertisers.Nikki is a member of Women in Technology and Technology Association of Georgia, as well as a past board member and social media marketing strategist for Girls on the Run Atlanta, Inc. She received an M.B.A. from Goizueta Business School at Emory University, a master’s degree in instructional systems design from Florida State University and a bachelor’s degree in psychology from Florida State University.event img 35

Bengt HorsmaSr. Business DirectorVisa

Bengt Horsma is a Sr. Business Director for Digital Solutions for Developed Markets at Visa, Inc.  He is the Commercialization Lead for the Visa Token Service.  In this role, Horsma leads the financial institutions engagement in Visa Token Service, a solution supporting ApplePay, AndroidPay, SamsungPay and other mobile concepts.   Previously at Visa, Horsma lead Visa’s Mobile Provisioning Services and was responsible for developing and implementing the “go-to-market” plan for Visa’s trusted service management (TSM) solution.Before Visa, Bengt Horsma worked for First Data, where he served as VP of Mobile and NFC Solutions for three years. Before First Data, Horsma spent eight years at MasterCard, serving as a VP/Senior Business Leader, focusing on product and business development. In this role, he co-created, implemented and led the commercial launch of Mastercard’s contactless payment solution (PayPass).Prior to that role, Horsma held a number of positions in the payments and banking industry in the U.S. and Europe, including payments acquiring, eCommerce and the early stages of mCommerce.

event img 34Dan HomrichEVP Product DevelopmentStarMobile, Inc.

Dan has over 20 years of experience mobilizing the enterprise for Fortune 500, public, private and startup companies including, The Home Depot, UCB, The Weather Channel, Honda and McKesson.Currently, Dan leads the product direction and roadmap for StarMobile, Inc. - the leading disruptive, cloud-based solution that delivers enterprise mobility at a fraction of the cost and time of any other approach.Prior to StarMobile, Dan was the founder and CEO of SmartSoft Mobile Solutions, which he started with the express purpose of mobilizing the enterprise. Mobiquity acquired SmartSoft in July 2012. Previously, Dan has helped bring mobility to the forefront through his roles as CTO, CIO, and VP of Development at companies including Stratix Corporation, Cox Communications, MedQuist division of Philips, American Software and Utility Partners.

event img 36Tom EllisCEOSwarm Agency

Tom Ellis is both Co-Founder and President of Swarm, a full-service digital agency. Swarm builds buzz around brands online and specializes in revenue-focused analytics, mobile development, web application development, social media, SEO, PPC and internet marketing strategy. As Swarm's President, Tom works with clients to define business objectives and implement online strategies to accomplish their goals.An Atlanta native, Tom got an early start in the digital arena by building his first computer in high school. After attending Virginia Tech for Computer Science, Tom worked for TechLINKS as IT Director, eventually serving as Vice President before founding Swarm (formerly Aqua Blue Interactive).Tom has worked with many name-brand clients including:, Aaron's, Inc., Arrow Exterminators, Georgia Tech, Rimco, Homesmart, Premier Exhibitions, Cole Haan and Tourneau among others.Tom serves on the board of Atlanta Interactive Marketing Association (AiMA) as Member-at-Large and Vice President for the CxO Forum. In his spare time, he enjoys working out, taking his son to the park, swimming and building new mobile applications.

event img 32Walt CarterCIOPrimary Capital Mortgage, LLC

With more than twenty-five years in technology leadership roles, Walt specializes in technology visionography. Before joining Primary Capital Mortgage, his team at Generation Mortgage received very positive press from the New York Times, the Wall Street Journal, Kiplinger's, Bloomberg and MarketWatch for innovative use of technology as a key differentiator for the company. A proven technology executive, Walt is adept at working through complex business challenges and has successfully implemented several enterprise-wide packaged software solutions. Walt is frequently asked to speak to professional groups on the topics of leadership, governance, risk management and compliance.After earning a BS in Physics from Guilford College, he began his career as a technical officer in the US Air Force, and over the years he has served in a variety of technology leadership roles with companies such as Fidelity, Gannett, BDM, TRW, and Ajilon Consulting. Walt earned a Master’s degree in Public and Private Administration from Central Michigan University in 1991. While at TRW, he won the President's Award for his leadership on their largest commercial project. Recently, Walt was named winner of the prestigious Georgia CIO Leadership Association's Corporate CIO of the year for 2014.Walt makes his home just outside of Atlanta, Georgia with his wife Eileen and their children.

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