Dec. 11, 2018: Lessons Learned in 25 Years of eCommerce

Rob Milstead

Rob Milstead

Speaker:  Rob Milstead, Senior Vice President, Digital at Genuine Parts Company.

Topic: Having spent most of his career in the world of eCommerce, Rob would love an opportunity to share what he’s learned. There have been many successes, but also a number of hard lessons learned across people, process, and technology.  Whether B2C or B2B there are commonalities that can lead to success or failure. Join Rob for an interesting look back at customers, clients, bleeding edge and proven technology, and scope, timelines, and costs. All a part of the coordinated chaos to execute to deliver value.

Date: Tuesday, December 11, 2018, 11:30 AM - 1:00 PM

Location: Genuine Parts Company, 3100 Windy Hill Road SE, Atlanta, GA 30339

Rob Milstead is the Senior Vice President for Global Digital at Genuine Parts Company.  In his role, Rob oversees Genuine Parts’ digital initiatives focusing on using digital technology to drive competitive advantage and capitalizing on digital investments to grow topline and bottom line performance. Rob joined GPC in early 2015 following a successful 20 year career in the consulting world where his experiences ranged from running his own marketing agency to working for one of the world’s largest business and technology firms.  His focus has been nearly exclusively on digital where he’s developed deep expertise in digital marketing, customer analytics, ecommerce, mobile solutions, and digital advertising.

**Parking Update** All parking is now at the 2999 Wildwood Parkway deck.  Guests should drive to the main building entrance, come down thru the circle in the front of the building and park in visitor parking. Once parked, walk towards the right side of the building (when facing it), take the stairwell down 1 flight, and come across the crosswalk to the 3100 building. The path is very clearly marked on the pavement.

NewsAECF Marketing