March 13, 2018: eCommerce Competition - The Amazon Effect

Speaker: Chris Hamilton

Amazon is upending retail in big ways and is disrupting the middleman-based structure that has defined retail distribution for decades. Chris Hamilton will explain Amazon's marketing mechanics to demonstrate how upstarts are using Amazon to compete with established brands and how those brands are fighting back. Chris will dive into Amazon's search algorithms and pay-per-click advertising and will show how using brand leverage and direct relationships with Amazon can create more marketing opportunities.

Tuesday, March 13th 2018 11:30 AM - 1:00 PM

Genuine Parts Company Executive Headquarters, 2999 Wildwood Parkway, Atlanta, GA 30339

Chris Hamilton is a computer scientist from Georgia Tech who has been working in e-commerce since 2005. He was the CTO for an online retailer who became one of the largest 3rd party sellers of fitness equipment on Amazon. He became an entrepreneur in 2011.  He started a software company helping companies automate and manage large Amazon Prime businesses on the Amazon marketplace. He lives in Atlanta, GA with his wife and daughter.

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