eCommerce Competition: The Amazon Effect
Amazon is upending retail in big ways and is disrupting the middleman-based structure that has defined retail distribution for decades. Chris will explain Amazon's marketing mechanics to demonstrate how upstarts are using Amazon to compete with established brands and how those brands are fighting back. Chris will dive into Amazon's search algorithms and pay-per-click advertising and will show how using brand leverage and direct relationships with Amazon can create more marketing opportunities.
Tuesday, November 14th 2017 11:30 AM - 1:00 PM
Genuine Parts, 3100 Windy Hill Road SE, Atlanta, GA 30339
Speaker: Chris Hamilton Chris Hamilton is a computer scientist from Georgia Tech who has been working in e-commerce since 2005. He was the CTO for an online retailer who became one of the largest 3rd party sellers of fitness equipment on Amazon. He became an entrepreneur in 2011. He started a software company helping companies automate and manage large Amazon Prime businesses on the Amazon marketplace. He lives in Atlanta, GA with his wife and daughter.