Developing Your B2B eCommerce Program for Measurable Gain


Speaker: Marco H. de Vries, Senior Director, Product Marketing, OpenText Business Network

An aggregation of small, practical improvements across your B2B eCommerce program can lead to significant improvement to processes, and measurable business benefits.  Marco de Vries, Sr Director of Product Marketing for OpenText Business Network will lead this session to explore how the ‘Marginal Gains’ approach can be applied across a B2B integration environment.  This approach will be demonstrated to bring significant savings across a supply operation--with specific ROI examples and use cases.  He will also share the results of a study conducted by Gartner/SCM World and OpenText that documents how to assess your current level of B2B eCommerce ‘maturity’, what steps you can take to develop your program, and how to chart a path to ongoing improvement.

Tuesday, February 14, 2017 11:30 AM - 1:00 PM

Genuine Parts, 3100 Windy Hill Road SE, Atlanta, GA 30339

As Senior Director, Product Marketing, Marco is responsible for global product marketing, messaging and setting strategic direction at OpenText Business Network, the market leader in secure B2B information exchange.Marco has over 20 years of experience in supply chain automation and e-commerce spanning multiple industries.  Prior to joining OpenText, Marco led all marketing activity at 7thonline, a leader in supply chain planning.  Prior to 7thonline, Marco headed up strategic marketing at Global Healthcare Exchange, where he drove market development and commercialization of new industry solutions for supply chain automation, driving billions in savings for the healthcare industry.  Prior to GHX, Marco held several leadership positions with GXS (now OpenText), Serena Software and AT&T (both Lucent Technologies and NCR divisions).Marco received his Bachelor’s degree from the University of Michigan, and his Master’s degree from the American University in Washington, DC.  He has also pursued continuing education with Wharton’s Aresty Institute of Executive Education at the University of Pennsylvania.Marco lives in the Washington, DC metro area.

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