Sept. 10, 2019: E-Commerce Business Continuity During A Divestiture

In 2017 Halyard Health announced a business unit divestiture including sale of the company name and all IT systems. The new company, Avanos Medical, had to stand up all new systems (websites, ERP, CRM, desktops, data center etc.) including a new North America ecommerce portal. Join us to hear about what made this process a success story of system transitions with an approach designed for scale and growth.

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May 14, 2019: Experience Wins: eCommerce Growth in Lottery

Lotteries are as old as civilization itself, evolving with changes in culture and technology throughout history. Recently, the explosion of eCommerce is driving change at an incredible pace for lotteries in the U.S. and global markets. This session will highlight the successful eCommerce strategies the world’s leading lotteries are using to grow a $300b+ industry.

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NewsAECF Marketing
April 9, 2019: Business Intelligence Panel Discussion

How do you turn Data into actionable items and improve the customer experience through captured Data?  Join us as we pull in an all-star panel to discuss the challenges and opportunities around BI and Analytics topics such as data capture and analysis, data curation, data search, data sharing and privacy, data storage and security, data visualization and more.

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March 14, 2019: Group Social at Sage Woodfire Tavern

Come join the AECF family for our Annual Social Networking event. This is one of our most popular events, offering networking in a fun and informal setting. Don’t miss your chance to win a prizes and tell us what topics YOU want to talk about in 2019! Entrance is FREE and complimentary hors d’oeuvres will be served.

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Feb. 12, 2019: The Death of Privacy

Companies today can learn almost everything about everyone, especially where they are at any particular time, or where they’ve been over a period of time. That’s because people holding smartphones carry transmitters of their geolocation data. The phone is the enabler. Everyone has the data that you created, but you don't actually have control over it yourself.

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Dec. 11, 2018: Lessons Learned in 25 Years of eCommerce

Having spent most of his career in the world of eCommerce, Rob would love an opportunity to share what he’s learned. There have been many successes, but also a number of hard lessons learned across people, process, and technology. Join Rob for an interesting look back at customers, clients, bleeding edge and proven technology, and scope, timelines, and costs. All a part of the coordinated chaos to execute to deliver value.

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Nov. 13, 2018: Transforming Your Business with AI

It’s no secret that AI is here to transform the way we engage with customers. Organizations that have put AI to work for their business are already seeing distinct advantages over an ordinary one. How you might ask? Giulio Soliani, Offering Manager for IBM Watson, is here to discuss how AI can be used to implement new ways of doing business. Attend the session to learn more about AI use cases, what data can be brought to the table, the time to value for AI and the amazing outcomes you could expect with AI.

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NewsAECF Marketing
Oct. 18, 2018: Group Social at Sage Woodfire Tavern

Come join the AECF family for our Annual Social Networking event, on Thursday, October 18th. This is one of our most popular events, offering networking in a fun and informal setting. Don’t miss your chance to win a prizes and tell us what topics YOU want to talk about in 2019! Entrance is FREE and complimentary hors d’oeuvres will be served.

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NewsAECF Marketing
Sept. 11, 2018: Is the blockchain still relevant for commerce?

On the other side of the gigantic 2017 spike in interest in blockchain and cryptocurrency technologies, there has been a strong pullback - or has there? A year into the big acceleration of the blockchain "hype curve", Aaron's CIO John Trainor will provide an update regarding where we are seeing these technologies in commerce. We'll explore where they have been silently gaining traction and where they seem to have fallen on their face.

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June 12, 2018: Building Data Driven Customer Experiences

With the success of advertising platforms like Google and Facebook, it has become extremely evident that consumers are responding positively to more personalized advertising experiences. This session will illustrate how brands are using modern technologies like Machine Learning and A.I. to leverage this ocean of available consumer information, and how these strategies are leading to better experiences for customers along with increased revenue for brands.

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NewsAECF Marketing
May 8, 2018: Cyber Security for E-Commerce

Who Should Attend? C-Level executives and managers who are concerned about: lost or stolen devices, privacy of confidential information, employment litigation introduced when employees use personal devices to access company data and State and Federal laws that carry heavy fines for lost or stolen data.

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NewsChris Dehlic
April 10, 2018: Transformational Marketing

No one wants to be interrupted. Or 'talked at.' Or 'sold to.' We seek authentic. We expect relevant. And we want it only when we are good and ready for it. This calls for marketing to make a change: a change in how customers understand you, engage with you, and experience you. No longer is the story simply about you and what you offer.

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NewsChris Dehlic
Feb. 13, 2018: Surviving the Future - Uniting Sales & Marketing

Join us to learn more about how your company can transform to stay ahead of the competition. We’ll explore why it’s more important than ever to innovate and stay relevant in today’s ever-changing market, including how to harness new ROI-driven Smart Marketing and Sales processes, with a focus on efficiency and velocity, to insulate your business from disruption

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NewsAECF Marketing
Jan. 9, 2018: Contextual Commerce - Pay Where You Are

The context for consumers' daily lives—their surroundings and situation—is continually changing. The one constant is the mobile phone that they carry always to connect digitally with people, information, products and services. What if consumers had access to the products and services they need exactly at the appropriate time and place? Wouldn't they be more likely to buy?

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NewsAECF Marketing
Andrew Sohn, SVP Global Digital and Analytics "Preventing Murder without Precogs"

The insurance industry is moving further from focusing on repairing and replacing towards preventing and mitigating losses. Data analytics and advanced technologies for gather, monitoring and processing data are enabling this transformation. Andrew will talk about how Crawford and Company, as well as the industry in general, is using data to fuel digital transformation.

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eCommerce Competition: The Amazon Effect

Amazon is upending retail in big ways and is disrupting the middleman-based structure that has defined retail distribution for decades. Chris will explain Amazon's marketing mechanics to demonstrate how upstarts are using Amazon to compete with established brands and how those brands are fighting back. Chris will dive into Amazon's search algorithms and pay-per-click advertising and will show how using brand leverage and direct relationships with Amazon can create more marketing opportunities.

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NewsAECF Marketing
Annual AECF Social

Come join the AECF family for our Annual Social Networking event, on Thursday, October 19th. This is one of our most popular events, offering networking in a fun and informal setting. Don't miss your chance to win a $100 Amazon gift card and tell us what topics YOU want to talk about in 2018!

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