No one wants to be interrupted. Or ‘talked at.’ Or ‘sold to.’ We seek authentic. We expect relevant. And we want it only when we are good and ready for it. This calls for marketing to make a change: a change in how customers understand you, engage with you, and experience you. No longer is the story simply about you and what you offer. Your brand, your products, your services are not really the hero. The power and impact of your brand and products come from making the customer the hero and you, the marketer, serving as the guide on their buying journey.

This is called Transformational Marketing.

Marketing, Interrupted follows the stories of transformational leaders and companies and how they follow the 3S Methodology-Story, Strategy, and Systems-giving the companies a purposeful Why, What and How that make them successful in the fast-changing world we live in today.

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