How companies are leveraging data to transform how they interact with their customers.

With the success of advertising platforms like Google and Facebook, it has become extremely evident that consumers are responding positively to more personalized advertising experiences. In today’s day and age there is more information available to brands about their audiences than ever before.

This session will illustrate how brands are using modern technologies like Machine Learning and A.I. to leverage this ocean of available consumer information, and how these strategies are leading to better experiences for customers along with increased revenue for brands.

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